PRICING Your Photo Shoots Tutorial
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20 Minute Sample:
This on-demand tutorial includes:
3 Hours of content on how to PRICE your photo shoots.
28 Photography Business Lessons
Tutorials, example Images, Charts, Cheat Sheets, eBooks, MORE!
Intro & Understanding Costs
- Pricing creative work is tricky!
- Why charge? Ten Reasons.
- The Uphill Fight For Creatives.
- COSTS:
- Equipment
- Expenses
- Materials
- Labor
- Overhead
- Start Thinking About Value
THREE Methods That Work
- Cost Plus Strategy
- Value Add Strategy
- A Hybrid Of The Two
Avoiding Price Wars & Feature Creep!
- The race to the bottom
- Price Wars
- Feature Creep
- Six steps to avoid the bottom!
- Value, experience, brand
The Psychology Of Pricing
- It's not just numbers! There are people involved.
- Ten ways pricing signals the our brains.
- The buyer decision process.
- SIX psychological tendencies for buyers AND sellers!
Pricing For The Long Term
- TEN Take-A-Ways
- Churn Rate
- Cash Flow
- Tripling Your Price
- Example - “Jason”
- Reminders!
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